What should you not do in website content?
Stellar website content holds the key to your shining future. Good content is empowered with a cogent force that subliminally persuades even apathetic prospects into subscribing for your services or products. Website content writer Kochi is expert in crafting such killer website content. However, when you venture into crafting your own content, you are bound to make some mistakes which we can expect from even seasoned writers from best web content writing service. Web content is fundamentally different from printed content and you can’t expect potential readers to go through it in the same manner as they pore over printer matter.
So, everything boils down to the point wherein one is undecided about what not to do with website content. I will elaborate on few critical aspects that would save you from disastrous response to web content.
Don’t write like a prose
Prospects who would potentially buy your company’s products land on your site initially to make swift decisions by glancing through the content. The layout of the content should be such that it facilitates easy scanning of prominent points that really matter to customers.
Don’t treat your readers as sane beings interested in your content
Your site visitors are not interested in your majestically written content. They are prowling for information and products that meet their exact requirements. If after sniffing through your web content, they become convinced that something meaty awaits them, they will be tamed. Else, they will migrate to your adversarial site.
Don’t create a clutter on the page. Just arrange in bold things that really matter to facilitate easy search. The attention span of leads is short; you have to impress them instantly. If you are in a fix, consult website content writer Kochi for insights.
Don’t put fluff first
This implies that you need to put the most influencing information first. Don’t muddle up information. Your conclusion should appear first and then links are to be provided which will help prospects navigate to relevant pages. This method of presenting information is called inverted pyramid. Cochin based content agency will help you on this.
Don’t be overly ornate or innovative
Your site visitor won’t read each word. Hence, the question of making a decision based on the academic depth of the words is out of context. Keep the sentences simple and grammatically agreeable. If you use phrases that are hard to digest for ordinary people, they would give your site a permanent skip. Don’t use inscrutable jokes as they may not resonate well with prospects. Website content writer Kochi can be contacted to know more about this.
Don’t allow your headline to go astray
Your headline should communicate your intension and product’s applicability in easy to comprehend manner.
Don’t make your image caption mislead users
The captions should essentially have a sales pitch and bluntly appeal to the buying sense of the customers. Website content writer Kochi is your best mentor in this regard.
Don’t waste your sub headlines
The key points of your sales campaign should be beautifully captured in the sub headlines and must be easy to skim.
Don’t use technical jargon
The words used in the landing page should be diligently chosen. They must be familiar to potential site visitors. Use of complicated words would distract leads.
Don’t write for fast paced people
Your leads are lazy who want everything poured on a platter. Write for them. Make the prominent points stand out in bold. Show your offerings’ usability. Don’t repeat needlessly or write in passive tense.
Website content writer Kochi from best agency in Cochin can guide you rightly on this.